Modified:2024-02-09  Published:2024-02-09  Views: 536
Author: n.paul
Published in: Company & Organization
10 Most Popular Luxury Brands Of 2024

A good part of the world, these days, prefer quality over quantity. When the quality of an item is top notch, we call those luxury products. And the companies that sell those products are known as Luxury Brands.

What is the definition of Luxury Brands?

Luxury brands are the companies, which sale premium products and services consisting of superior quality under a high price point. The customers of these brands label these luxury products as high-end and of unmatched craftmanship.

The brand value comes from the quality materials, sustainability, brand heritage, exclusivity and customer experience that these luxury brands offer.

In today’s article we are going to list 10 of the most popular luxury brands that have collected the highest revenue selling luxury goods as of January 2024. The list is presented in the following section.

Top 10 luxury brands of 2024

There are some common characteristics that are found among the luxury brands, some of which are:

  • Often preferred by and associated with celebrities
  • Very high price points
  • Exclusive products with limited distribution
  • Iconic logos and branding
  • Unmatched customer service

There are more than 100 luxury brands in the world, but we have chosen 10 most popular luxury brands to produce this list with. The list is presented in a descending order to keep reading the article to know which is the most popular luxury brand according to 2024 data.

10. Prada

The very first luxury brand to grace our top 10 list is Prada. Prada is an Italian luxury fashion house that was founded in 1913 by Mario Prada. The current CEO of the company is Andrea Guerra, head designer is Miuccia Prada, and chairman is Patrizio Bertelli.    

Prada

The company specializes in travel accessories, leather handbags, shoes and many more. The company also licenses its branding and name to Luxottica eyewear and L’Oreal for its cosmetics and fragrance range. The company partnered with LMVH for acquiring a joint take in another luxury brand, Fendi

Prada manages its business by distributing through more than 600 closely controlled and directly owned stores. This strategy protects Prada’s brand positioning and had helped it in being the 10th most popular luxury brand.

In 2021 Prada reported a sale of €3.3 billion due to the popularity of Saffiano handbags and shoes.

9. Balenciaga

In the 9th position as the most popular luxury brand, we have Balenciaga. Balenciaga was founded in 1919 by Cristóbal Balenciaga in San Sebastian, Spain. the current CEO of the company is Cédric Charbit, Demna Gvasalia is the creative director, and the chief creative officer is Ludivine Pont.

Balenciaga

Balenciaga produces and sells ready-to-wear footwear, accessories, handbags, and many more. The brand also licenses its branding and name to Coty and its fragrance range. The company is currently owned by French corporation Kering.

This luxury brand is known for its innovative approaches of blending haute couture techniques with modern trends and sensibilities. The brand now specializes in oversized fashion and unique color pallets, making it one of the most sought-out luxury brands in existence.

8. Ralph Lauren

The 8th most popular luxury brand is Ralph Lauren. The company was established by American fashion designer Ralph Lauren in 1967. He stills acts as the executive chairman and CCO. David Lauren is the vice chairman and CIO and Patrice Louvet is the president and CEO of the company.

Ralph Lauren

Ralph Lauren produces and distributes products of four major categories, which are apparel, accessories, fragrances and home. Unlike other luxury brands it includes products of mid-range, sub-premium range and premium range. The luxury purple label apparel is the most expensive range among everything. The subsidiaries of the main corporation are Ralph Lauren, Ralph Lauren Collection, and Polo by Ralph Lauren.

The company owns 500 stores internationally and generates a revenue of $6 billion annually. The brand is famous for its original Polo shirt, which is still one of the classic and most popular clothing item owned by many. No doubt why the brand is one of the most popular luxury brands in current market.

7. Cartier

The 7th position as one of the most popular luxury brands has been taken over by Cartier. Cartier is a French conglomerate that designs, produces and sells designer jewelry, watches and leather items. The brand was founded by Louis-François Cartier in 1847 in Paris. Now it is a subsidiary of Richemont Group and has more than 200 stores in over 125 countries. The current CEO of the company is Cyrille Vigneron.

Cartier

The iconic collection of the luxury brand includes Love bracelet, Tank watch, and Panthère pieces. According to 2020 data, the company generates an annual revenue of $6.2 billion making it the 7th most popular luxury brands of the world in 2024.  

6. Hermès

The 6th luxury brand to feature in our list is Hermès, which is also one of the oldest companies in luxury industry. The company was established in 1837 by Thierry Hermès. The current executive chairman of the company is Axel Dumas, Henri-Louis Bauer is the executive manager and the chairman, Éric de Seynes and Pierre-Alexis Dumas are two of the key people of the company as well.

Hermès

Hermès specializes in lifestyle accessories, perfumery, watches, ready-to-wear clothing and so much more. The company is known for its unparallel quality and craftmanship, that is why it is still one of the top luxury brands even after not choosing to endorse.

Hermès’ Birkin handbags broke the internet, and it went viral for the long waiting list that it had. Thus, there is no doubt why Hermès is one of the most sought out luxury brand of the world with €11.602 billion (2022) revenue collection.

5. Rolex

There is hardly any individual who hasn’t heard the name of Rolex, the eminent brand dealing in exquisite timepieces. It has been an industry leader for as long as it can be remembered and as a result, Rolex is now considered as the 5th most popular luxury brand of 2024.

Rolex

Rolex is a Swiss watch designer and manufacturing company that was founded in the year of 1905 by Hans Wilsdorf and Alfred Davis. Back then the company was named as Wilsdorf and Davis. In 1915 the company was renamed as Rolex Watch Co. Ltd. Currently Jean-Frédéric Dufour is the CEO of Rolex.

Rolex is known for it unmatched designs, its style and reliability. Some of the most popular collection includes Submariner, Daytona and Datejust. Being globally sought out among luxury consumers the brand has generated a revenue margin of over $13 billion.

4. Chanel

In the 4th entry we have Chanel, the Paris based luxury fashion house. The company was founded in the year of 1910 by Gabrielle “Coco” Chanel. The brand is still privately owned by Wertheimer family, who are known as the fashion industry’s quietest billionaires. Leena Nair is the current CEO of Chanel, Virginie Viard is the creative director, Philippe Blondiaux is the CEO and Olivier Polge is the master perfumer of Chanel.

Chanel

The brand's iconic double-C logo has become an emblem of prestige and style, adorning a wide array of products from haute couture garments to accessories, fragrances, and cosmetics. Chanel's commitment to craftsmanship and refinement is evident in its famous collections, including the revolutionary Chanel 2.55 handbag, which redefined women's accessories with its quilted leather and interlocking CC logo, and the legendary Chanel No. 5 perfume, an iconic fragrance that revolutionized the world of perfumery with its sophisticated blend of floral and aldehydic notes.

Furthermore, Chanel's haute couture collections represent the pinnacle of luxury and artistry in fashion. Each piece, from exquisite evening gowns to impeccably tailored suits, showcases meticulous craftsmanship and the finest materials, embodying Chanel's dedication to unparalleled quality. With a rich heritage of innovation and elegance, Chanel continues to captivate fashion enthusiasts worldwide, remaining a timeless symbol of refined luxury and enduring style.

3. Gucci

Next in the list we have Gucci, founded in Florence in 1921 by Guccio Gucci, stands as one of the most iconic and influential luxury fashion houses in the world. Renowned for its bold designs, Italian craftsmanship, and innovative approach to luxury, Gucci has become synonymous with sophistication and contemporary style.

Gucci

One of its most famous collections is the Gucci GG Marmont, introduced in recent years. This collection features luxurious handbags, shoes, and accessories adorned with the iconic double-G logo and crafted from premium materials, reflecting Gucci's commitment to timeless elegance with a modern twist.

Additionally, Gucci's ready-to-wear clothing lines, under the creative direction of Alessandro Michele, have garnered widespread acclaim for their eclectic yet cohesive aesthetic. Michele's visionary approach to design blends elements of vintage-inspired glamour with avant-garde flourishes, resulting in collections that push the boundaries of conventional fashion.

From statement-making ensembles to iconic accessories like the Gucci Dionysus handbag, adorned with distinctive tiger head hardware, Gucci continues to captivate fashion enthusiasts worldwide with its bold creativity and unwavering dedication to luxury craftsmanship.

2. Dior

The second place of the list is acquired by Dior, founded by Christian Dior in 1946. Dior is a prestigious French fashion house renowned for its exquisite designs and timeless elegance. With a rich history of innovation and craftsmanship, Dior has left an indelible mark on the world of luxury fashion.

Dior

One of its most famous collections is the Dior Lady Dior handbag, introduced in 1994. This iconic accessory, characterized by its quilted cannage pattern and bold letter charms, quickly became a symbol of sophistication and status, beloved by fashion icons and celebrities worldwide.

In addition to its accessories, Dior is celebrated for its haute couture and ready-to-wear collections. Under the creative direction of designers such as Maria Grazia Chiuri, Dior continues to captivate audiences with its blend of classic elegance and modern sensibility. From breathtaking evening gowns to impeccably tailored suits, each Dior creation exudes luxury and refinement, showcasing the brand's commitment to timeless style and impeccable craftsmanship. With its iconic designs and enduring legacy, Dior remains a beacon of luxury and sophistication in the world of fashion.

1. Louis Vuitton

The lasty and the most popular luxury brand is Louis Vuitton, founded in 1854 by Louis Vuitton. LV is a revered French luxury fashion house celebrated for its exquisite craftsmanship and iconic designs. Renowned for its signature monogram canvas and innovative approach to luxury, Louis Vuitton has established itself as one of the most prestigious and influential luxury brands in the world.

Louis Vuitton

Among its most famous collections is the Louis Vuitton Monogram, introduced in the late 19th century. This timeless motif, featuring the brand's interlocking LV initials and floral motifs, adorns a wide range of products, from handbags and luggage to accessories and ready-to-wear garments, symbolizing the epitome of luxury and sophistication.

In addition to its iconic monogram, Louis Vuitton is revered for its high-quality leather goods and travel accessories. The Louis Vuitton Speedy bag, first introduced in the 1930s, remains a classic favorite among fashion enthusiasts worldwide. Its sleek silhouette and durable construction make it a symbol of effortless elegance and practical luxury. With a rich heritage spanning over a century, Louis Vuitton continues to redefine luxury with its innovative designs and unwavering commitment to quality, cementing its status as a timeless icon of style and refinement.

With that we have reached to the ending of the list of most popular luxury brands. If you liked this article then make sure to read other related articles from ALInscribe’s Top 10 category.

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