Modified:2023-09-28  Published:2023-09-28  Views: 505
Author: n.paul
Published in: ERP CRM
ERP For Real Estate Industry: A Complete Guide

Real estate business is one of the most competitive businesses in this 21st century. It shows rapid growth and provides the business owner with a ton of chances to ace the business.

However, it is easier said than done. Real estate businesses are full of challenges, which impose several risks and minimize the chances of success. Overcoming these challenges is even more complex when you try to do so with the help of traditional processes.

In this scenario, you require the assistance of a technical tool that can help you mitigate each of the business problems while enhancing the overall performance of your real estate company. Nevertheless, it is always better to gain a bit of knowledge before opting for a solution. This is why we have prepared this article for you.

In this article, we are going to discuss the importance of ERP in real estate business. There will be some basic information regarding real estate business along with a discussion on how ERP helps real estate businesses to grow. Hence, keep reading this article to learn more about real estate ERP software.  

Real estate statistics

According to reports, the global market of real estate has reached a value of US$ 6,883 billion in the year 2021. The market is projected to value US$ 7,806 billion by the end of 2027. This exhibits a CAGR of 1.90% from 2022 to 2027. Thus, it is safe to say that if you are a real estate business owner then your business has a very positive potential to grow. And it can witness even more success if you implement real estate ERP software.  

Real estate statistics

Various functions of the real estate industry

The primary functions of the real estate industry are taken care of through traditional processes. Therefore, to understand how real estate ERP software can help real estate business, developing an idea of the real estate functions is required.

The primary functions of the real estate industry are presented below,

Development

Real estate businesses include purchasing land, organizing and rezoning the same, constructing buildings, and renovating buildings. Selling the finished products is also one of the inclusions. So, the entire development process is performed by the real estate companies, and they earn profits by financing a project and then adding their product to the property market.  

Marketing and sales

Real estate companies usually work with marketing and sales firms who help them promote their properties, putting those up for advertisements, and reaching to targeted audience.

Brokerage

Real estate brokers work with potential clients and introduce them to the properties they are looking for. Realtors usually have a few brokers they work with, who bring them clients in exchange for commission.

Property management

Realtors have to manage their properties by keeping a database of all the under-construction as well as finished buildings. They also need to keep a record of all the potential and existing customers and lessees. Maintaining properties via traditional methods can be quite tedious a tedious task.

Real estate lending

Real estate companies sometimes work with lenders who leverage financial help for their business. These lenders can be banks, private lenders, credit unions, and government institutions.

Other professional services

There are other professional services that the real estate companies work with. These professional services include interior designers, general contractors, accountants, lawyers, and so on.

Different challenges of the real estate industry

In the previous section, we learned about the different functions that exist in the real estate business. These functions are also the factors to create several challenges faced by real estate business owners. The most common yet the most disrupting challenges are presented below:

Unrecorded and untraceable sales

If you don’t know where your sales are coming from and where they are going, then it will become tough for you in the course of decision-making. Thus, recording and tracking down each and every sale is a crucial part of the real estate business. However, without the assistance of real estate ERP software, it can be quite difficult.

Hazardous sales process

Most of the low-scale real estate businesses still record their sales in pen and paper or mostly in Excel sheets, which is certainly very rigid to manage. Since real estate sales processes are associated with various stages, it is crucial for realtors to implement a strong sales process that can organize the records perfectly.

Lack of technical approaches

Real estate businesses are still quite wary of implementing technical approaches for advancing their businesses. Not growing with time and implementing technology makes it tough for companies to enhance their business processes and extract benefits. Implementation of real estate ERP software can be a great start to transform your business with technical approaches.

Regulations and laws

Real estate is a business with several risks, which automatically makes it one of the industries to contain confusing laws and regulations. Even though it is important to keep transparency intact in the real estate business, sometimes keeping up with all the laws and regulations becomes challenging for the realtors. A technical tool to keep all the regulations in check could be helpful in this regard.

Managing paperwork

Managing all the legal documents is one of the most troubling challenges to exist in the real estate business. Both soft and hard copies are required to be kept safe and secure in order to avoid legal issues.  

Definition of real estate ERP software

Real estate ERP software is a kind of ERP solution that is designed to meet all the requirements of a real estate business while enhancing the workflow and performance of the organization.

Real estate ERP software helps in planning, budgeting, predicting, and reporting all the financial results of a real estate organization. It is also capable of keeping a record of your sales and customers while keeping a database of all the leads you can do business with.

Real estate ERP software is a technical tool that offers advanced solutions for overcoming the major challenges faced by real estate companies. Keep reading the article to know how real estate ERP software works in favor of a real estate business.  

How real estate ERP software helps in overcoming challenges

Implementation of real estate ERP software can prove to be the best choice made by a realtor as the ERP solutions are capable of solving most of the prominent issues faced by a company. The real estate ERP software resolutions are listed below:

Well-organized sales records

Incorporating the sales records is the easiest when you have real estate ERP software to assist you. The seamless workflow assistance of real estate ERP software allows you to create the entire life cycle of sales with just a few clicks. Hence, when you are done selling a property, you can just click on the “sold” button and your sale will be recorded. All of the sales records are kept within a safe and secure interface, which can be accessed with a few clicks.

Application of advanced technology

Modern real estate ERP software offer advanced technology that can fill all the gaps your real estate company is suffering from. With cloud-based real estate ERP software you can easily access any stored data from anywhere and any device without having to dig through piles of papers. You can also keep a detailed database of all the properties that you own along with the details of the purchasers or lessees. Real estate ERP software can certainly make it all easy for you.

Regulatory compliance management

Real estate ERP software contains a separate module that is designed to manage regulatory and legal compliance of the real estate business. With the help of this module, the business owners can be alerted when they are on the threshold of crossing any boundaries and can take appropriate measures to mitigate the same.

Document management

Starting from all the legal documents to the documents related to raw material purchase, can be kept safely within the secure interface of real estate ERP software. It ensures your client’s data security and helps you in avoiding unwanted situations.  

real estate business

Benefits of real estate ERP software

Just like any other business, the real estate business, too, is bound to acquire several benefits upon implementing real estate ERP software. Some of the most common benefits are listed below:

Automated business processes

Real estate ERP software can automate traditional business processes while enhancing the productivity of the entire organization. By centralizing the business process, real estate ERP software establishes a smooth and seamless workflow between departments. Time-consuming tasks like manual data tracking and updating can be eliminated by the implementation of an ERP solution.

Better customer management

Real estate businesses are bound to have a huge number of customers. Managing very customer related data becomes a potential challenge when that is done via the traditional methods. Moreover, no follow-ups and lost customer data can show your company in a negative light to the customers. However, when you implement real estate ERP software you get to store your customer data without leaving any room for error. You can also gain their contact information and opt for a follow-up without any delay. This will allow you to build a better relationship with your customers and drive them towards retention.

A cost-effective option

Real estate ERP software is a one-time investment that helps you reduce your operational costs. You can eliminate the cost of several third-party applications, outsourcing, and manual help when you implement real estate ERP software. Hence, ERP solutions are certainly a cost-effective option without a single doubt.

More informed decision-making

Business decisions come out accurate when they are made based on data and information. There is nothing different with the real estate business. If you are running a construction company, you need to know how to use accumulated data and extract benefits and profit. However, if your business is subject to wrong data, then the results can be the primary reason behind your issues.

Real estate ERP software store accurate data and offer error-less reporting along with valuable insights. These analytics and reporting enable you to process more informed decision-making while ensuring success for your business.   

Project management optimization

Inaccurate planning can lead a business towards downfall. It can also cost a huge amount of money or result in unsatisfactory project completion. Moreover, delayed or postponed completion is also a result of inaccurate planning. Eliminating these is only possible when you consider the help of real estate ERP software.

Real estate ERP software allows you to decide the project timeline and incorporate important project data within the same. You can also access the project contacts, details, and more with just a few clicks very easily. Project management becomes easy when you opt for real estate ERP software, and you also get to optimize the entire process without having to face many problems.

Seamless financial reporting

The best thing about real estate ERP software is the inclusion of financial management modules. There is no need to integrate third-party accounting software for accessing financial reports. The financial modules of real estate ERP software allow the users to perform all the accounting-related tasks while storing the data within the same interface.

Please note that these are only some of the possible benefits of implementing real estate ERP software. You can gain more benefits based on the type of real estate ERP software you are choosing.  

real estate ERP software

Tips to choose the right real estate ERP software

There are more than 100 real estate ERP software available in the market, but not all of those are eligible for your business and it is easy to be confused. Therefore, here are some tips for choosing the right real estate ERP software for your business.

  • Choose solutions with customization ability to meet unique business requirements
  • Your real estate ERP software should be easy to use so that your employees do not have to invest much time in training
  • Reviewing the price is important to avoid financial complexities
  • Always keep an eye on the client reviews, as those are the best way to how useful the software is.

Conclusion

Real estate businesses are more complex than these seem to be. There are so many chances of risks and financial volatility that it is easy to run into trouble. Real estate ERP software can be the perfect solution to most of the issues faced by companies. You only need to choose the right one in order to gain as many benefits as possible.

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